The BRIO Virus

If you’ve decided that wood toys are the way to go, then you should definitely check out BRIO. With roots that reach back to the 19th century, BRIO is now a global corporation and one of the largest makers of wood toys in the world. BRIO’s focus is on quality and durability—they want their toys to be passed on from generation to generation.

BRIO was started in 1884 by basket weaver Ivar Bengtsson. As his basket weaving business became more successful and his company’s range grew, their repertoire of products grew to over a thousand items, including many wonderful toys. Nowadays, BRIO is committed to creating toys that are delightful to play with and that support development throughout different stages of childhood.

And BRIO has continued with their commitment to quality and excellence. They have taken steps to ensure that all of their overseas suppliers adhere to strict international regulations regarding working conditions and environmental standards. And, of course, safety is of the utmost importance to this company. Both new and existing toys are rigorously tested against standards higher than those of international regulatory bodies.

BRIO is also dedicated to innovation in the toy industry, and gives an annual award to independent researchers or organizations that contribute to the fields of toys and play. And BRIO has also received a number of design and ‘best’ toy awards.

But of course what’s most important is the toys themselves. In ...